The Selig Center for Economic Growth indicates buying power for 1990-2013 for ethnic multicultural markets indicate formidable economic clout. Their projections for
2013 are that these population segments will have an economic clout (buying power) of:
African Americans, $1,239.5 billion
Native Americans, $84.6 billion
Asian Americans, $752.2 billion
Hispanics, $1.4 trillion
Multiracial, $141.2 billion
The Selig report indicates that the buying power of just the Hispanic and African American market alone "are larger than the entire economies of all but thirteen countries in the world." The buying power of the un-segmented General Market is estimated to be at 11.8 trillion.
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